Tiktok: UA Creative Optimization Strategy

⚠️ Important Disclaimer: This page does not contain ANY specific or detailed information regarding corporate confidential matters.

✅ About The Project

In the ever-changing digital marketing landscape, it is becoming increasingly important to have a tailored content strategy for user acquisition creative towards specific channels, such as TikTok. While high-quality ads may look good, they may not always be effective for certain target audiences or channels.

The objective of this project is to develop a content strategy specifically for TikTok that optimizes user acquisition creative and engages with the platform's young, playful, and viral audience.

Project overview

  • Project in a glance
  • Research & Case Study
  • Strategic Creative Brief
  • A/B Test Result

🎬 Project in a glance

The project was spearheaded by Brand Specialist Haesung, with oversight from the Brand team. played a pivotal role in defining the project's goals and objectives, conducting research, drafting a creative brief, and collaborating with various stakeholders such as the Design, Marketing Science, and HQ Marketing teams throughout the market creative production and proejct evaluation process.

📚 Research & Case study

To create a successful UA (User Acquisition) content strategy on TikTok, it is crucial to recognize the types of content being shared and engaged with within the TikTok community.

💡 Strategic Creative Brief

  • Leverage the unique features that TikTokers (audience) are already familiar with
  • Embrace an organic user creative TikTok-style content approach rather than relying solely on traditional branded UA creatives
  • Perform trend research to refine the creative concept and better resonate with the target audience

⚖️A/B Test Result

The implemented creative strategies on marketing assets across various channels resulted in a CVR (Conversion Rate) that exceeded the previous Branded UA marketing assets by over 50% and achieved a significantly higher CPI (Cost Per Install) efficiency, reaching 28 times higher.