Brand asset renewal campaign

⚠️ Important Disclaimer: This page does not contain ANY specific or detailed information regarding corporate confidential matters.

✅ About The Project

In today's digital age, mobile applications are an integral part of our lives, and app stores such as Google PlayStore and Apple App Store play a crucial role in the success of an application. To maintain and enhance the brand value of mobile applications, it is essential to ensure that their meta data and market screenshots accurately reflect the strengths and unique features of the app.

This project aims to initiate the renewal of the Google PlayStore and Apple App Store application meta data and market screenshot for a Com2uS's flagship mobile game title Summoners war. The objective is to highlight the strengths of the game and maintain its brand value across the channel.

Project overview

  • Project in a glance
  • Competitor analysis & Strategy Proposal
  • Strategic Brand Asset Renewal
  • A/B Test Result

🎬 Project in a glance

The project was spearheaded by Brand Specialist Haesung, with oversight from the Brand team. played a pivotal role in defining the project's goals and objectives, conducting research, drafting a creative brief, and collaborating with various stakeholders such as the Design, Marketing Science, and HQ Marketing teams throughout the market creative production and proejct evaluation process.

📚 Competitor analysis & Strategy Proposal

To create a compelling brand asset for the Google Play Store and Apple App Store, it is essential to identify trending brand asset strategies that resonate well within the mobile game community. Conducting competitive analysis and presenting customized strategies for the brand clearly demonstrates the specific features of the asset we aim to test, supported by meaningful data to drive impactful results.

💡 Strategic Brand Asset Renewal

  • Identified areas for improvement in Com2uS' flagship title with over 150 milion downloads, 'Summoners War'
  • Strategically emphasized the unique selling points, including capturing in-game screenshots, the allure of collectible elements, and the thrill of real-time competition, catering to the demand of potential users
  • Until today, Com2uS brand marketing assets continue to align with the proposed strategy across various global distribution channels

⚖️A/B Test Result

The implemented brand asset renewal strategy for the mobile market place resulted in a CVR (Conversion Rate) & install volumens that exceeded the previous brand assets by over 7 ~ 15% and drove all global branches including HQ to adapt proposed brand asset renewal strategy