IP expansion PR campaign
⚠️ Important Disclaimer: This page does not contain ANY specific or detailed information regarding corporate confidential matters.
✅ About The Project
The value of the intellectual property has been sky rocketing in the overfolwing competitive entertainment indust. A popular game titles can turn into various forms of media and entertainment, such as animation, toys, and merchandise, expanding the values.
The project aims to successfully plan and execute the PR strategy for a organization's long-term IP expansion project, leveraging the popularity of a particular game title into various forms of media and entertainment using a one-source multi-use tactic.
Project Overview
- Project in a glance
- Teaser coverage & roundtable interviews
- PR events and press conference
- Online release announcement & Premium exclusive
🎬 Project in a glance
The project was spearheaded by Haesung, the PR Lead, who oversaw the PR agency partners. Played a pivotal role in defining the project's goals and objectives, as well as conducting strategic PR plans to develop a compelling narrative and secure coverage from top-tier media outlets on the day of the announcement.
📰 Teaser coverage & roundtable interviews
Generated media excitement by teasing the collaboration between Skybound Entertainment, the renowned creator of popular shows like The Walking Dead, Invincible, Outcast, and more, and mobile game developer Com2uS. Initiated the storyline and built anticipation around the collaboration and new animated series, effectively spreading the word among grassroots fans and potential users in comic, gaming, cosplay, and animation communities to amplify PR narratives
🎙️ PR events and press conference
- Leverage prominent events like San Diego Comic Con and Game Development Conferences as platforms to make announcements and showcase the progress of the collaboration.
- Invite press members to participate in roundtable interviews, allowing for in-depth discussions and insights.
- Provide press kits to journalists, ensuring comprehensive coverage and accurate information dissemination.
🎞️ Online release announcement & Premium exclusive
Implement an exclusive premium 3-hour embargo for top-tier media outlets such as Variety, along with an exclusive interview with The Hollywood Reporter. This approach ensures a successful media reach and creates a significant public relations impact upon the release of the animated shorts. The positive reception contributes to a peak in the company's stock during the year.